Reports & analytics
Revenue, conversion and pipeline health across the team.
MRR impacted
$182k
+12% vs last month
Close rate
34.8%
Up from 31%
Average ACV
$14.2k
3% below target
Forecast confidence
81%
Stable
Revenue trend
Monthly recurring revenue, last 6 months
Use the arrow keys to read each value.
| Month | MRR |
|---|---|
| Apr | $148k |
| May | $156k |
| Jun | $152k |
| Jul | $171k |
| Aug | $166k |
| Sep | $182k |
Pipeline by stage
Distribution of active deals across stages
82
Total
| Stage | Deals |
|---|---|
| Discovery | 30 |
| Negotiation | 22 |
| Verbal commit | 10 |
| Closed won | 12 |
| Closed lost | 8 |
Deal analytics
Closed vs lost revenue by month, in thousands
Use the arrow keys to read each value.
| Month | Closed | Lost |
|---|---|---|
| Apr | $71k | $27k |
| May | $64k | $29k |
| Jun | $78k | $22k |
| Jul | $82k | $26k |
| Aug | $76k | $30k |
| Sep | $91k | $21k |
Conversion trend
Lead-to-close rate, last 8 weeks
Use the arrow keys to read each value.
| Week | Conversion |
|---|---|
| W1 | 22% |
| W2 | 27% |
| W3 | 24% |
| W4 | 30% |
| W5 | 29% |
| W6 | 33% |
| W7 | 32% |
| W8 | 35% |
Recent deals
Latest opportunities in the pipeline
| Deal | Stage | Owner | Value |
|---|---|---|---|
| NT Northwind annual licence Northwind Traders | Negotiation | Johnkat Mj | $120k |
| SL Atlas rollout pilot Stark Logistics | Discovery | Lea Bernard | $54k |
| UG Partner portal Umbrella Group | Discovery | Sam Kowalski | $41.5k |
| AC Support plan renewal Acme Corporation | Verbal commit | Sam Kowalski | $48.5k |
| SC Website refresh Soylent Co. | Closed won | Lea Bernard | $14.2k |